Elaine Scola

EXPERIENCE

freelance web designer new york/ny

2003

• www.foxnews.com
  created presentation for sales department.

2002

• www.mlb.com june/july
  worked with marketing and editorial departments designing page layouts and
  ads for the league as a whole and individual teams.

• www.janeduboc.com.br
  designed website for brazilian singer Jane Duboc.

2001

• www.claudiotoyama.com
  created and designed website for experience design consultant claudio toyama.

senior designer new york/ny

• www.starmedia.com february 1998 to july 2001

2000 to 2001

• redesigned the entire StarMedia site in order to achieve a friendlier user experience throughout the site.
• standardized the navigation and structure of each editorial section.
• conducted two user tests in local markets to ensure user approval of redesign:
  1. gathered questions from new york production team.
  2. created prototypes to be tested.
  3. supervised moderator during brazilian testing.
  4. compiled and presented results to production team.
  5. used results to improve prototypes and launch them as new editorial sections.
• designed for content customization for third parties: www.vida.starmedia.com

1998 to 1999

• designed editorial sections and logos, focusing on entertainment.
• created dynamic interfaces and navigation so editorial sections could be updated by content managers through content management system.
• translated from english to portuguese, adjusting the editorial section to match brazilian market needs and expectations.

freelance web designer são paulo/brazil

1997 to 1998

• designed websites for several different brazilian companies, including:
  www.tribu.com.br / www.cerpa.com.br / www.floripa.com

ART

2003

• www.displacements.info artist Marie Ange Bordas.

2002

• www.j-psergent.com painter Jean-Pierre Sergent.

1999

• www.percuros.org artist Marie Ange Bordas.

EDUCATION

2004

• m.a. social anthropology with visual pathway manchester/england
  university of manchester

Dissertation "Street and Working Children in Brazil"
Supervised by Peter Wade

1997

• bachelor of graphic design são paulo/brazil
  mackenzie university
  

COMPUTER SKILLS

• fluent in avid xpress dv, photoshop, illustrator, imageready and dreamweaver.
• familiar with flash for digital video, javascript and quarkXpress.

SEMINARS AND CONFERENCES

• User Experience World Tour new york 2000.
• one-day workshop "Presenting Data and Information' by Professor Edward Tufte
  hartford/connecticut 1999.

NATIONALITY AND LANGUAGE SKILLS

• dual italian and brazilian citizenship, full EU work rights.
• fully fluent portuguese and english, fair italian and spanish.